Hello friends Market Research is a method to show how industry work in market.Today we read in this article About Market research for Network markeing.
why market research is important for your network marketing business
Here is why your company should conduct business market research: Identify the problem areas in your business. Understand the needs of existing customers and why they chose your service over competitors.Market research is a critical piece to a company’s success. Yet many companies struggle with it, or skip it all together. But, if you don’t start with the market, you’ll be out of alignment right off the bat. And this will result in a lot of work with minimal gain. So, what is the proper definition of market research? And how can you conduct it correctly within your organization?Market research provides a deep understanding of your markets, accounts, buyers and users. It helps differentiate your strategy from the competition, and prioritize your accounts. It helps you align your strategy with buyer needs and address user problems with your products.
Need and Importance of Marketing Research!
The most important task of a marketer is to get the right product at the right place with the right price to the right person. Besides, it was also necessary to go back and find whether consumer is getting optimum satisfaction, so that consumer remains loyal. These aspects made it imperative for the marketers to conduct marketing research.
So you have a great idea for a product or service. It’s so good, that you think you can start a new business and eventually thrive because of this idea. That’s great and all, but the last thing you should do is rush into this without doing a bit of market research. And by doing a “bit” of research, we actually mean doing “extensive” research. Not doing your market research is a sure way to doom your business before you even get it off the ground. You need to know the nature of the business as well as figure out who your target demographic is. And don’t rely on basic public data – this simply isn’t enough. The following are four ways that you can do market research in order to prepare yourself to properly start a business:
- Do the research on your own – Before you begin wasting resources on advertising, you'll want to analyze your market and your target audience. ...
- Obtain customer data – Find out what customers would think about your products and services by conductingonline surveys or focus group sessions – whatever works best for you.
How do i market research a Network Marketing company or MLM or Direct Selling
To be straight forward, you should look for the following these 15 points before choosing the MLM company
- Company’s standing in the market
- Who manages the company
- Uniqueness of the products offered by company- Most important ( Patent, sourcing etc)
- whether com. has own products or buying from others
- Do company has R&D of their own
- Never get mislead by product packaging
- Try to look for real testimonials of the products
- Do the company policies stable or they keep on changing. Some companies keep on changing their plan for whatever reason.
- Very important- Has the company complied with new MLM laws in India.
- Never get trapped with the company enrolling members without products of their own.
- If the income generation mode is commission on member joining than that kind of company is illegal.
- Do the company has refund policy within 30 days.
- Does company force you for compulsory purchase
- Are you able to buy products of your choice or company’s choice
- Never take decision based on the stories of their past and present - Take decision based on your wisdom.
Put RIGHT or CROSS against each point and then see the result. Take wise decision.
You can connect with me on whatsapp +91-9671540754 if you are confused or not able to decide.
Tell me your name, location and your query.
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