MLM Success
12 Tips to MLM Success
- Brush Up on the Realities of MLMs.
- Find a Company With A Product You Love.
- Be Genuine and Ethical.
- Don't Barrage Your Friends and Family.
- Identify Your Target Market.
- Make an Effort to Share Your Product//Business Plan Everyday.
- Sponsor, Don't Recruit.
- Set a Goal for Parties or Presentations
- Listen and sell the solution
- Learn how to market
- Stand out from other distributors
- Develop a system for following up
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about
this type of business. Part of negativity comes from reported low MLM
success rates. However, a multi-level marketing business isn't destined
to fail any more than any other business. Regardless of the home
business, you start, success comes from doing the work to build it.
For some reason, many people don't view their MLM business as a
business, like they would if they opened a franchise or started a
business from scratch. One of the most important things you can do to
ensure your success is to treat your MLM venture as the business it is.
Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling:
Brush Up on the Realities of MLMs
To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the direct sales industry as a whole, research MLM companies carefully, and determine if you're a good match with your sponsor. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually achieve MLM success or
make any money. However, that's not necessarily the MLM business'
fault. Most athletes never make it to the Olympics, but that's not
sport's or the Olympics' fault.
Any great feat requires knowledge and action.
Find a Company With A Product You Love
Too many people get caught up in the hype of potential big income
from MLM, that they don't pay enough attention to what the company is
asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and
partner with a company that has a product you can get excited about.
Don't forget to look into the company's compensation plan before you
join and make sure it is favorable to you.
Be Genuine and Ethical
One reason that direct selling
gets a bad rap is that many representatives use hype and sometimes
deception to lure in new recruits. This leads many to believe that the
MLM companies themselves encourage this behavior when in truth, they
don't.
Legitimate MLM companies want you to be honest in your dealings with
customers and potential recruits. If you love your product, your
enthusiasm is enough to promote it. Just make sure you're not
over-the-top or making exaggerated or false claims.
Good business conduct will ensure that your customers and recruits don't feel duped, and as a result, will stick with you.
Don’t Barrage Your Friends and Family
Nothing will annoy your family and cost you and friends, more than
constantly pestering them about your business. There's nothing wrong
with letting them know what you're doing and seeing if they have an
interest, but if the answer is "no," let it go.
Many companies suggest making a list of 100 people you know, and
while that's not wrong, you should consider that most successful MLMers
have very few people from their original list of 100 people in their
business. In most cases, friends and family who are in the business
often come AFTER seeing the MLMer's success. Success in MLM comes from
treating it like any other business in which you focus on the people who
want what you have to offer. That means deciding who the target market
is for your products/services, as well as the business opportunity.
Identify Your Target Market
One of the biggest mistakes new MLMers make
is looking at everyone (including friends and family #4) as a potential
customer or recruit. This is one area where the MLM industry gets it
wrong. Like any other business, you're going to have greater success and
efficiency if you identify your target market and focus your marketing efforts at them.
Someone who doesn't care about vitamins or health and wellness isn't a good person to pester about your business.
Make an Effort to Share Your Product//Business Plan Everyday
Many MLM sponsors will have you focus on recruiting new business
builders; however, your income, in legitimate MLM, comes from the sales
of products or services (whether through you or your recruits). Further,
customers who love the products or services can more easily be
converted into new business builders.
Just like any other business (home-based or otherwise), getting the word out about your product or service can benefit
your target market is the key to generating new customers and recruits.
Some ideas include sharing a product sample, inviting a neighbor to
host a product party, or starting a website or social media account.
Sponsor, Don’t Recruit
One of the benefits of MLM is the ability to bring in new business
builders and profit from the sales they make in their business. While
some see this as "using" others, the reality is that you're being
rewarded for helping others succeed. But for them to succeed, you need
to see your role not as racking up as many recruits as possible, but in
being a leader and trainer. The focus then is on the success of those
you help in the business, not on you.
That means you need to take time to train them, answer questions,
celebrate their successes, and be a support when things are tough.
Set a Goal for Parties or Presentations
MLM is a person-to-person to business. While many people don't like
that aspect, especially in the digital age, the reality is that it's the
personal touch that sells the products and business, and retains
customers and business builders.
Based on your compensation plan and goals, determine how many people
you need to show your products or business to reach your goals in the
time you want. Doing so will ensure you grow your business rather than just sustain it.
Listen and Sell the Solution
Many companies provide scripts to help you sell the product or
service. While these can be helpful in teaching you about your product
and dealing with objections, sales is all about being a solution to what
a customer needs. By qualifying your contact first, and then listening
to their needs, you can tailor your pitch so that you're the solution to
their problem.
Learn How to Market
MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect)
and other traditional marketing tactics. But direct sales is like any
other business. It can and should be marketed in a variety of ways that
take into consideration your target market, what it needs, how you can
help it, and where it can be found. To that end, you can use a variety
of marketing tools including a website (check your companies policies
about websites), email, and social media to increase product sales and interest in your business.
Stand Out from Other Distributors
One of the challenges of MLM is convincing prospects to buy or join
with you as opposed to the other reps that live in the neighborhood or
they know online. You're selling the same stuff as thousands of others,
meaning consumers have a choice. You need to do something that makes you
unique compared to everyone else.
Give people a reason to choose you over other reps. Some options
include more personalized service, starting your own rewards program, or
something that offers greater value.
Develop a System for Following Up
While you don't want to pester and annoy people, in many cases, with good follow up, you can make the sale or recruit at a future time. Sales is often about timing, and 'no' in sales doesn't always mean 'never.'
If someone tells you no, but there was something in the dialogue that
suggested they might be interested in the future, ask if you can put
them on your mailing or email list, or if you can call in six months to
follow up. Many will give you their email or phone number just because
they want to be nice. Even so, use your calendar or contact system to
remind you when to call.
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